How are these heatmaps created and how do you know which parts of your page will be most interesting to visitors? There are two options: eye tracking and click tracking. Google and some private companies offer eye-tracking services that analyze the pupils of subjects’ eyes while following a website. It can be configured for this type of analysis where the topic spends most of its time on your web page. This determines what they watch the most and for the longest time.
It’s no wonder for a private website they check the title or header first, but for a corporate website like Amazon they immediately look for navigation because they already know what the site is about. The first place visitors look for navigation is on the left, then at the top. It is also unexpected that certain products displayed on the first page have short display times. Perhaps companies like Dixon and Amazon could make better use of the center on their home page.
The other cheaper way is to track clicks. Most of the clicks are replayed on navigation links rather than advertising links. Some heatmap programs can keep track of where you are going and where the cursor is moving. Many people follow the text and areas of a web page with their cursor as they do with their fingers when reading. This can also provide useful information. If you use Adsense, you can do something similar if you use AdSense channels wisely. Use a different channel for each block on your page and you will see which areas of your page are most viewed by people.
Heatmaps are useful in letting you know which parts of your website are visited the most by visitors. If you can’t understand why this is important to you, internet marketing may not be for you.
Heatmap tracking is a nifty way to optimize the conversion rates of any website. It’s a great idea to keep track of the elements on your website to see if they are capable of generating the conversions you want. For any website in general, there are several heatmap tools that do a great job. In the 21st century, a new era of CMS-based websites has begun. These CMS platforms have proven to be very user-friendly as they provide website owners with a useful website to manage. A pre-built back-end and a ready-to-use front-end are included in the list of amazing features of CMS-based websites. It can be configured for this type of analysis where the topic spends most of its time on your web page. This determines what they watch the most and for the longest time.
The ease of use and maintenance of these CMS platforms also poses some challenges for developers to develop the plugins or elements of these websites strictly according to their compatibility and platform requirements. A similar challenge could be seen in developing a useful heatmap tool plugin for a CMS platform like WordPress. Mocking Fish, a long-proven heatmap tool for non-CMS-based websites, has updated its services to also provide custom heatmap tracking for your WordPress websites.